About RankingDiff

Most "why did my traffic drop" tools are quick to guess a cause — an algorithm update, a penalty, AI Overviews — from a shape in a chart. That's a habit RankingDiff deliberately avoids. Search Console already contains the evidence: clicks, impressions, CTR, position, and which queries and pages actually moved. Most people just never compare two periods of that data carefully.

RankingDiff exists to do that comparison properly — deterministically, the same way every time — and to stop exactly at the line between what the data shows and why it happened.

The analysis is a fixed set of rules over your two CSV exports: normalize to daily rates, align entities across periods, measure movement, check for concentration, and flag disagreement between aggregate and entity-level signals. The same input always produces the same output — there is no AI model making a judgment call in the middle of it.

It also runs entirely in your browser. There is no account, no database, and no Google Search Console API connection — you export your own CSVs from Search Console and upload them yourself.